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Dame Anita Roddick (23 October 1942-10 September 2007) was a British businesswoman who campaigned for human rights and environmental issues. She is best known as founder of The Body Shop, a cosmetics company producing and retailing ethical beauty products.
Read about Anita Roddick who through a combination of low-key marketing, consumer education and social activism, The Body Shop Ltd. rewrote the rulebook for the $16 billion global cosmetics business. Anita Roddick became one of the richest women in England.
This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium.