Tuesday the 28th of July was not a good day for Speedo. Michael Phelps, the greatest swimmer of all time (in terms of medals), and Speedo's big name sponsored athlete, beaten into second in an event he has for a long time dominated. Beaten by a man who only a year ago was 5th in the Olympic Games in the same event. A man who, one year on, has improved his time from that Olympic final by a staggering four seconds, wearing Arena's X-glide swimsuit. A man who has himself admitted that the suit makes "him really fast; honestly, about two seconds in the race. I think the suits are destroying a little bit the sport. It’s just, put on a suit, and you’re really, really fast". (Just for those who are interested - Biedermann's 400m time from Beijing was 3:48. The other day, he swam 3:40 - perhaps "two seconds" is a little bit of an underestimate..)
And this is not criticism of Biedermann. He's emerged from the middle of the pack (he was young in Beijing), and is now a double record holder, double world champion and has taken two of the great records in the sport.
In case you missed it, he won the 200m freestyle final in a new world record of 1:42.00. That's a full 0.96 seconds faster than the old record, which belonged to Michael Phelps. The same Michael Phelps who he beat yesterday, by about 1.5 seconds, and who was wearing the suit from 2008 - Speedo's LZR Racer. So a bad day for Phelps, and a bad day for Speedo.